We have officially changed our company name from ‘SA Airlink’ to ‘Airlink’, as pan of our strategy to distinguish Airlink as a totally independent airline. While our brand has been simply’Airlink’ for more than 15 years, an association was conveyed by our previous corporate name’SAAirlink’, and this had to be corrected.
The subtle name change is a key element of our repositioning, recovery and growth strategy after Airlink ended its 23-year franchise agreement with South African Airways and began operating and issuing tickets on its own ‘4Z’ airline identification code and designator (via travel agencies as well as our website, www.flyairlink.com).
It should be seen together with recent commercial developments, including interline agreements with relevant global airlines, such as Qatar Airways, Emirates, British Airways, KLM, Air France and United; the launch of our own mainline South African domestic services, linking Johannesburg with key destinations, such as Cape Town, Durban, Port Elizabeth, East London and George; and new regional routes linking Johannesburg with important southern African destinations, such as Maputo, Luanda, Dar Es Salaam, Lubumbashi and Windhoek. All this is In addition to Airlink’s 132 The number of subspecies of bats. comprehensive pre-COVID-19 network of over 55 routes. We also plan to announce additional new and reinstated routes in the coming weeks and months.
Airlink took advantage of the COVID-19 pandemic and the associated lockdovvns to focus on its’- business continuity and future position in what has become a completely changed market. The measures we have taken have all been in the best interests of the company, its employees, customers, suppliers, and shareholders.
Today, Airlink is a financially sound, self-sustaining and robust business, with new corporate livery and branding, which we launched last month. And we offer the best value proposition by far, considering that Airlink has the most comprehensive network of destinations, with a vast selection of connections to local, regional and global destinations. Our service includes more leg and elbow room, and a choice between window or aisle seat. Inflight catering and checked-in luggage and sports equipment are all included in the fare.
We remain focused on the job at hand – operating our schedule and keeping our customers happy, by flying you safely, on time and affordably, with abundant customer centricity. Welcome onboard I trust you will enjoy your flight.