New beauty trend could potentially change the nature of skin – not just how it is cared for
Epigenetics is the study of how genes can be switched on or off based on external influences. Gene expression is largely shaped by factors like environment, diet, stress levels and skin products. Where skincare is concerned, epigenetics looks at how lifestyle choices, from sun exposure to stress, contribute to the ageing of skin.
These external stressors cause DNA damage that accelerates the ageing process, resulting in wrinkles, dark spots and loss of elasticity. But you can encourage your skin to behave younger by switching certain genes on or off.
The idea is to create products that go beyond surface-level fixes. Instead of just addressing the symptoms of ageing, epigenetic skincare products target the root cause: the DNA damage itself. Beauty brands are now formulating products with ingredients that can activate or suppress certain genes related to ageing. This could mean fewer wrinkles, better skin texture or even the slowing of pigment production that causes age spots.
Future investment
This isn’t just a niche innovation. Major beauty players are diving into epigenetic skincare. Large companies are investing heavily in research that explores how ingredients like peptides, antioxidants and even plant extracts can influence gene expression and promote youthful skin. These advancements are changing the game, making it possible for skincare products to influence how skin ages at a cellular level.
Here’s the truly exciting part: epigenetic skincare isn’t just about reversing signs of ageing; it’s about preventing them. By using these cutting-edge products, users are not just treating existing wrinkles or dark spots but are actually addressing the underlying causes of these issues and keeping them from happening in the first place. Imagine your skincare routine working not just to hydrate or protect but to literally rewire your skin’s future. Pretty wild, right?
As biohacking continues to rise in popularity, more breakthroughs in epigenetic skincare are expected. What does this mean for users? In the not-too-distant future, you could have access to products that tweak your skin’s DNA in ways that make it more resilient, healthier and, yes, even younger. The possibilities are endless and incredibly exciting.
Text | Nicole Sherwin
Photography | Shutterstock AI
Nicole Sherwin is founder of Eco Diva Natural Superfood Skincare. For more information, go to ecodiva.co.za.
