Lip service

‘Movember’ has become a bit of a weird fetish for some, but remembering its origins highlights how important men’s health is


The once-stigmatised topic of men’s health continues to gain the attention it deserves, thanks in some part to Movember, a global movement dedicated to raising awareness about men’s health issues. Movember highlights the importance of holistic health.

Movember, a portmanteau of ‘moustache’ and ‘November’, started as a simple campaign in 2003 when a group of friends in Melbourne, Australia, decided to grow moustaches to spark conversations about men’s health. Since then, it has evolved into a global phenomenon. The organisation focuses on three critical areas: prostate cancer, testicular cancer and mental health, including suicide prevention.

Movember disrupted the long-held notion that self-care is solely for women. Men are increasingly realising that taking care of their physical and mental health is not a sign of weakness but a demonstration of strength and resilience.

Skincare, for instance, goes beyond vanity and aesthetics; it’s about nourishing the skin, which is the body’s largest organ and a gateway to overall health. The skin acts as a sponge, absorbing what we apply to it. Ingredients like Vitamin C, A and E, hyaluronic acid, baobab extract, macula oil and antioxidants contribute to overall health and vitality when absorbed through the skin.

Skin cancer is one of the most common cancers among men. Clean skincare products often contain SPF protection as well as all the other nutritional goodies, guarding against harmful UV rays that can lead to skin cancer. Taking care of one’s appearance and skin can also boost self-esteem and confidence, contributing to better mental health.

Gut feel

Beyond skincare, Movember recognises the significance of gut health in men’s overall wellbeing. A growing body of research highlights the gut-brain connection, suggesting that a healthy gut contributes to improved mental and emotional health. Consuming a diet low in sugar and rich in fibre, fresh leafy greens, probiotics and prebiotics can support gut health, positively impacting mood and reducing the risk of mental health issues.

Men are also, by addressing mental and emotional health issues head-on, empowered to take control of their emotional wellbeing, fostering resilience and emotional strength.

Text: Nicole Sherwin Photography: Shutterstock

Nicole Sherwin is founder of Eco Diva Natural Superfood Skincare. For more information, go to

Share this
Scroll to Top

Skyways delivers bespoke advertising campaigns for brands to real people. We connect the brand to the passenger at a unique moment in the sky where they have 50% higher recall. These campaigns sit across our award-winning magazines, digital, video and targeted digital solutions.

For all advertising Inquiries, contact Gill Johnston
at +27 83 455 2397 or